Lays
Case Study
Lay’s success story is a testament to effective leadership, consumer-centric approach, and innovative marketing strategies. From its humble beginnings to global dominance, Lay’s continues to set the standard for snack brands worldwide.
INDUSTRY
-Snacks
SERVICE
-Brand ambassador
-TV Ads
-Social Media Ads
Lays: About The Client
1. Lay’s was founded by Herman Lay, who acquired the Barrett Food Company in 1940 and started selling chips from the trunk of his car.
2. Later, Charles E. Doolin merged Lay’s with the Frito Company in 1961, forming Frito-Lay Inc.
3. This visionary leadership laid the foundation for Lay’s remarkable journey from a small-scale operation to a global snack giant.
2. Later, Charles E. Doolin merged Lay’s with the Frito Company in 1961, forming Frito-Lay Inc.
3. This visionary leadership laid the foundation for Lay’s remarkable journey from a small-scale operation to a global snack giant.
01
Consumer Expectations
1. Lay’s meets consumer expectations by offering a wide array of flavors catering to diverse tastes and preferences.
2. Consumers expect quality, variety, and affordability from Lay’s, making it a go-to choice for snack lovers worldwide.
3. The brand’s limited-edition flavors and innovative campaigns create excitement and anticipation among consumers, driving repeat purchases.
2. Consumers expect quality, variety, and affordability from Lay’s, making it a go-to choice for snack lovers worldwide.
3. The brand’s limited-edition flavors and innovative campaigns create excitement and anticipation among consumers, driving repeat purchases.
02
Campaign Strategy
1. Lay’s iconic campaigns like “No One Can Eat Just One” and “Betcha Can’t Eat Just One” emphasized the irresistible taste and addictive nature of Lay’s chips.
2. Emotional appeal was central to campaigns like “Yeh Dil Maange More” and “Smile Deke Dekho,” fostering a strong connection with consumers.
3. Collaborating with celebrities like Ranbir Kapoor, Alia Bhatt, and Lionel Messi enhanced brand visibility and credibility, influencing consumer behavior.
2. Emotional appeal was central to campaigns like “Yeh Dil Maange More” and “Smile Deke Dekho,” fostering a strong connection with consumers.
3. Collaborating with celebrities like Ranbir Kapoor, Alia Bhatt, and Lionel Messi enhanced brand visibility and credibility, influencing consumer behavior.
03
Marketing Strategy
1. Targeted production units in regions with high brand popularity.
2. Celebrity endorsements to leverage influence and boost brand visibility.
3. Affordable pricing to ensure accessibility across diverse consumer segments.
4. Diverse flavors to cater to varied taste preferences and capture a larger market share.
2. Celebrity endorsements to leverage influence and boost brand visibility.
3. Affordable pricing to ensure accessibility across diverse consumer segments.
4. Diverse flavors to cater to varied taste preferences and capture a larger market share.
04
Relatable Video
Lays ads which showing Ranbir kapoor for brand promotion.
05
Step-by-Step Strategy
1. Identify target regions based on brand popularity and consumer demand.
2. Establish production units strategically to ensure product availability.
3. Collaborate with celebrities for endorsements to enhance brand appeal.
4. Implement affordable pricing strategies to reach a wide consumer base.
2. Establish production units strategically to ensure product availability.
3. Collaborate with celebrities for endorsements to enhance brand appeal.
4. Implement affordable pricing strategies to reach a wide consumer base.