KERALA BANANA CHIPS
Case Study
Beyond Snack, an E-commerce platform for traditional Kerala banana chips brand made their presence with the help of Affiliate Marketing
INDUSTRY
E-commerce
SERVICE
-Affiliate Marketing
-Performance Marketing
-Broadcast On TV
Beyond Snack: Client Brief
Beyond Snack, a cultural genuine Kerala Banana Chips, employs a fully automated process using farm-fresh Nendran bananas to ensure the utmost quality. Join the founder, Manas Madhu, on the journey that led to Beyond Snack’s recognition as a household name, including his successful appearance on Shark Tank.
01
The Ever-Growing Snack Market
Beyond Snack began with a trade show, which validated the product’s market acceptance, thus allowing the brand to introduce its product in major cities. However, owing to the Covid lockdown, it shifted its emphasis to the online delivery platform.
Currently, Beyond Snack products are accessible on all e-commerce platforms, having launched its products on retail platforms a year ago.
Currently, Beyond Snack products are accessible on all e-commerce platforms, having launched its products on retail platforms a year ago.
02
Beyond Snacks: Campaign Strategy
With plans to expand operations across major Indian cities in the next 12 months, the brand initiated its inaugural marketing campaign, ’24Carat Taste,’ in November 2022. This campaign underscores the brand’s commitment to delivering a premium culinary experience aligned with its core mission.
The brand predominantly markets itself through leading online marketplaces like Amazon and Flipkart, extending its presence on platforms such as Big Basket, Swiggy, Blinkit, Zepto, among others.
The brand predominantly markets itself through leading online marketplaces like Amazon and Flipkart, extending its presence on platforms such as Big Basket, Swiggy, Blinkit, Zepto, among others.
03
Marketing Strategy
1. In the food and beverage sector, where impulse-driven purchases prevail, the brand opts for a digital-first approach by leveraging e-commerce giants like Amazon and Flipkart.
2. This strategy prioritizes these platforms over investing in a dedicated website and social media, aligning with the nature of consumer behavior in the industry.
3. They have recently secured funding through a couple of rounds and successfully entered the retail market.
2. This strategy prioritizes these platforms over investing in a dedicated website and social media, aligning with the nature of consumer behavior in the industry.
3. They have recently secured funding through a couple of rounds and successfully entered the retail market.
04
Relatable Video
Beyond Snack Kerala Banana Chips – Worth the Hype?
Beyond Snacks has built awareness by promoting these ads and Influencer Marketing.
Beyond Snacks has built awareness by promoting these ads and Influencer Marketing.
05
Step by Step Strategy
1. From obtaining bananas from farmers directly, the brand produces in Kerala and supplies from there. Moreover, currently, the brand has distributors in Maharashtra’s major cities, including Mumbai, Pune, Nashik, Nagpur, Amaravati, Aurangabad, etc.
2. Focusing on the local market by performing Digital Marketing Techniques in local areas gain traffic and increased sales.
2. Focusing on the local market by performing Digital Marketing Techniques in local areas gain traffic and increased sales.