Creating and Managing Successful Online Advertising Campaigns
Online advertising campaigns are the strategic efforts made for promoting products, services, or brands through various digital channels on the internet. A campaign’s success is dependent on how effectively it connects with the intended audience, resulting in the acquisition of new customers or the conversion of leads.
What is Ad Scheduling:
Ad scheduling enables advertisers to decide when their ads would be displayed to the audience. Instead of showing ads all the time, ad scheduling allows advertisers to choose specific times of the day and days of the week to display their ads.
Types of Online Advertising:
Online advertising is publishing advertisements and promotional messages to audience through the internet. It is a type of marketing that is done via various digital channels and platforms to reach potential customers.
Social Media Advertising:
Advertising using social media platforms like instagram and facebook has become an integral part of advertising due to the popularity and number of social media users.
SEM (Search Engine Advertising) - including PPC:
Search Engine Advertising is paying to appear on search engines, such as Google to increase the visibility of your website on the search engine results pages (SERP). PPC (Pay-Per-Click) is a method by which every time your advertisement is clicked upon, you will get paid.
Display Advertising:
Display advertising is placing your ads, with pictures, videos, animations or graphics, on other websites. When people click on these ads, they get directed back to your own website.
Mobile Advertising:
Mobile advertising includes advertising via mobile apps, push notifications, SMS/text messaging and MMS.
Email Marketing:
Email advertising is a marketing method carried out through emails, where the person receiving the emails has agreed to get promotional messages from a brand. In this type of advertising, marketers aim to get approval from potential customers by offering them the choice to sign up before sending emails.
Content Marketing:
Another effective method for reaching the target audience is Content Marketing. The goal is to drive visitors traffic to a website by enhancing its SEO.
Online Advertising Campaign management:
Online advertising campaign management is about the planning, execution, and optimization and monitoring of digital advertising initiatives across various online platforms. It covers a range of activities that are used in ensuring the advertising campaign achieves its goals effectively. Here are some key elements of online advertising campaign management:
- Financial Planning
- Developing a Strategy
- Ad Designing and Creation
- Launching the Campaign
- Performance Monitoring
- Transparency of the Ad
Aspects of ad scheduling in online advertising:
Ad scheduling can prove to be the best tool for increased sales if used correctly. The schedules that you would plan and create must be in accordance to the targeted users’ internet behavior like the day of the time they are online, how much time they spend online, etc. Here are some important aspects of ad scheduling in online advertising:
- Day and Time Selection
- Time Zone Considerations
- Campaign Goals Alignment
- Seasonal Factors
- Testing Different Schedules
- Consistency
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